HUAWEI
Matebook X Pro#digital #campaign #OOH #competition
2019
brief
Create a NEW PC communication strategy (claim included) starting from HUAWEI MateBook X Pro assets considering that this product will be exposed through DIGITAL and OOH, mainly.
We had to provide all digital/social assets needed and creativity to personalize Milan Cordusio OOH.
Create a NEW PC communication strategy (claim included) starting from HUAWEI MateBook X Pro assets considering that this product will be exposed through DIGITAL and OOH, mainly.
We had to provide all digital/social assets needed and creativity to personalize Milan Cordusio OOH.
solution
Claim X
The “X" icon also works as a claim multiplier in addition to the main claim “Extra Ordinary" so the “X" generates others capable of highlighting the product’s features.
EXTRA ORDINARY
EXCELLENT
EXCITING
Claim X
The “X" icon also works as a claim multiplier in addition to the main claim “Extra Ordinary" so the “X" generates others capable of highlighting the product’s features.
EXTRA ORDINARY
EXCELLENT
EXCITING
other projects
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