PROMO
series of TV ads 10’’
brief
The client needed an improved version of the layout of the TV promo flights.
The new layout should maintain the same hierarchy but highlight the prices and the logos of the different promotions
The client needed an improved version of the layout of the TV promo flights.
The new layout should maintain the same hierarchy but highlight the prices and the logos of the different promotions
solution
We improved the overall readability of the layouts focusing on clean typography and putting less strokes and 3D effects.
For the transitions, we decided to make blind cuts using the promotion’s logo and the euronics’ star, which is the graphic “mascot” of the brand.
We improved the overall readability of the layouts focusing on clean typography and putting less strokes and 3D effects.
For the transitions, we decided to make blind cuts using the promotion’s logo and the euronics’ star, which is the graphic “mascot” of the brand.
re-design proposed to the client
old version
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new version
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animated exmples
other projects
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