LaSPECIALISTA
series of digital ads 60’’
brief
This is a digital global campaing that De’Longhi set up to launch a new high-end espresso pump machine called “laSpecialista”.
The goal was to highlight every key feature of the product in a 60’’ video. Markets: UK, USA, Australia, New Zealand and Germany.
This is a digital global campaing that De’Longhi set up to launch a new high-end espresso pump machine called “laSpecialista”.
The goal was to highlight every key feature of the product in a 60’’ video. Markets: UK, USA, Australia, New Zealand and Germany.
solution
We linked every key feature (grinding, tamping, brewing and frothing) to a person related to it by its profession.
So we put a painter to talk about latte art, a chef to explain the coffee grinding, a guitarist that tamps the powder..
We linked every key feature (grinding, tamping, brewing and frothing) to a person related to it by its profession.
So we put a painter to talk about latte art, a chef to explain the coffee grinding, a guitarist that tamps the powder..
what I’m proud of
The 4 videos are shot in the same location and they were all filmed in one day.
At the end of every scene we also made a photoshoot on every set. I like the look and feel of the outcome, the product is very well narrated and it’s not the usual hands-on-product-tutorial kind of thing.
The 4 videos are shot in the same location and they were all filmed in one day.
At the end of every scene we also made a photoshoot on every set. I like the look and feel of the outcome, the product is very well narrated and it’s not the usual hands-on-product-tutorial kind of thing.
behind the scenes
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other projects
mail@lucadambrosio.com
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The purpose of this website is to display my professional portfolio, which includes work that was created or co-created by me while employed or contracted by various clients and companies. Please note that I am showcasing this work solely for the purpose of displaying my skills and experience, and that I do not claim ownership of the copyright to the work The copyright for the work displayed on this website belongs to the respective clients and companies and I am not claiming ownership of the work myself. If you believe that any of the work displayed on this website infringes on your rights or is being used without your permission, please contact me to address your concerns.