COKO+DOC
TV AD 30’’MIND+ROBOMAKER
TV AD 30’’brief
We filmed the ad to support the launch of two new toys from Clementoni: “Coko” and “Robomaker”.
Then both the ads had to be attached before/after two other ads from the past season: “Doc” and “Mind”.
We filmed the ad to support the launch of two new toys from Clementoni: “Coko” and “Robomaker”.
Then both the ads had to be attached before/after two other ads from the past season: “Doc” and “Mind”.
solution
With “Coko” the coding-crocodile we wanted the kids to use their imagination creating their own world of adventures programming the toy.
With “Robomaker” the programmable and buildable robot, we imagined the kids to program it in a creative way in order to make endless gaming modes.
With “Coko” the coding-crocodile we wanted the kids to use their imagination creating their own world of adventures programming the toy.
With “Robomaker” the programmable and buildable robot, we imagined the kids to program it in a creative way in order to make endless gaming modes.
what I’m proud of
Blending the newly shot ads with the old ones has not been easy but we made it.
The motion-tracked 3D CGI used in “Coko” is not only pleasant but also fully integrated with the footage.
We were also able to bring the toys to life by playing with their facial features.
Blending the newly shot ads with the old ones has not been easy but we made it.
The motion-tracked 3D CGI used in “Coko” is not only pleasant but also fully integrated with the footage.
We were also able to bring the toys to life by playing with their facial features.
behind the scenes
other projects
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